Some shoppers do not want to pay the listed price right away. They like the product, they are interested, and they may even be ready to buy, but they want to ask one simple question first: what is your best price?
In a physical store, that question is easy. A customer can talk to a salesperson, make an offer, and see if there is room to negotiate. On a Shopify store, that same buyer usually has only two choices. They can pay full price or leave.
That is where a make an offer button for Shopify can help. A Shopify make an offer app gives shoppers a simple way to submit a private offer directly from the product page. Instead of forcing them to search for coupon codes, open a live chat, send an email, or abandon the cart, you give them a clear path to negotiate.
A make an offer button is a product page button or form that lets shoppers submit the price they are willing to pay. Instead of only showing Add to Cart, the merchant can add an option such as Make an Offer, Name Your Price, Submit Your Best Offer, or Request a Private Price.
The buyer enters their email, offer amount, quantity, and sometimes a short message. The merchant can then accept, decline, or counter the offer. A typical flow looks like this:
This is very different from showing a public discount code. The listed product price can stay the same while the final accepted price is handled privately.
Shopify gives merchants powerful tools for products, discounts, checkout, and draft orders, but a customer-facing make an offer button is not a standard product page feature in most Shopify themes. That means merchants usually have three options.
First, they can handle negotiation manually through email or live chat. This works at very low volume, but it becomes messy as the store grows. Second, they can hire a developer to build a custom offer form. Third, they can install a Shopify make an offer app that adds the offer button, collects buyer offers, helps manage accept and counter decisions, and sends the buyer to checkout when a deal is approved.
For most merchants, installing a price negotiation app for Shopify is the fastest way to add negotiation without coding.
A public sale lowers the price for everyone. A make an offer button lets you negotiate privately with buyers who ask. That difference matters. When you run a public sale, every visitor sees the lower price. Existing customers may learn to wait for discounts. Coupon codes can spread to deal sites.
Make an offer pricing on Shopify works differently. The advertised price stays visible. The buyer has to raise their hand and submit an offer. You decide whether the offer makes sense. A make an offer button can be especially useful for:
The easiest way to add a make an offer button to Shopify is to use an app that adds the button or form to your product page. Here is the basic setup process.
You do not need to let customers make an offer on every product. Most stores should start with a focused product set. Good starting points include high ticket items, products with slower sell-through, last units in a collection, products with flexible margin, vintage or one of a kind products, and products where buyers often email you asking for a better price.
Install a Shopify make an offer app that supports your preferred negotiation style. BidWise is built for private 1-to-1 offers without public discounting, without auctions, and without requiring a live chat experience. The flow is simple: buyer submits an offer, merchant accepts, declines, or counters, accepted offers create a Shopify draft order at the agreed price, and the buyer receives a private checkout link.
Once the app is installed, you can add the make an offer button or form to your product page. Most modern Shopify themes support app blocks through the Shopify theme editor. A common placement is near the Add to Cart button. You can also use a popup-style flow where the buyer clicks the button and enters their offer in a modal form.
A make an offer button works best when you know what types of offers you are willing to consider. Before you turn it on, decide your pricing rules. For example, imagine a chair listed at $500:
BidWise supports rules by scope, so merchants can apply rules across the store, by collection, by product, or by variant.
Once the button is live, shoppers can submit offers from the product page. A good offer form should be simple. At minimum, you usually need: email address, offer amount, quantity, product and variant context, and an optional buyer message.
After the offer is submitted, the merchant needs a clear decision process. Accept the offer if the price works for your margin. Decline the offer if it is too low. Counter the offer if the buyer is close but not quite at a price you are willing to accept. Counter offers are especially useful for high ticket products — a buyer might offer $700 on a $1,000 item, but you might be happy to sell at $875.
The checkout step is where many manual negotiation workflows fall apart. A better flow is to turn the accepted offer into a private Shopify checkout link. That is why draft orders are important. Shopify draft orders can support custom prices and checkout links, so the accepted offer becomes a draft order at the agreed price. The buyer receives a checkout link and pays through Shopify.
A discount code is usually public or easy to share. Even when it starts private, it can spread quickly. Shoppers may leave checkout to search for a code. A make an offer button creates a private price conversation. The buyer has to submit a specific offer. You can decide whether to accept it. The lower price is not advertised across your store.
Use discount codes when you want a broad promotion. Use make an offer when you want selective negotiation and private negotiated pricing when the listed price should stay intact but the final selling price can vary by buyer.
A request a quote flow is usually built for B2B, wholesale, bulk orders, or custom products where pricing depends on many variables. A make an offer flow is usually better when the product already has a listed price and the buyer wants to negotiate from that price.
Request a quote may be better for custom manufacturing, large wholesale orders, and B2B pricing tiers. Make an offer may be better for furniture, jewelry, art, collectibles, vintage items, clearance products, and high ticket DTC products.
AI negotiation tools can be useful for stores that want automated chat-based bargaining. But not every merchant wants an AI negotiation experience on the product page. Some stores want more control, some do not want a chatbot to represent their pricing strategy, and some want negotiation to feel premium, quiet, and controlled.
BidWise is designed for that style of merchant. It is not an auction, a public bidding system, or a chatbot. It is a private offer flow where the buyer submits a price and the merchant stays in control.
A make an offer button works best when at least one of these is true: the product has a higher price point, the buyer expects negotiation, the product is unique or hard to compare, the product has flexible margin, or the product is slow moving. Categories that often fit include:
BidWise adds private price negotiation to any Shopify product page — no code required.
Install BidWise freeA buyer lands on a product page for a $900 vintage chair. They like it, but they are not ready to pay the full listed price. They click Make an Offer and enter an offer of $780. The merchant receives the offer with the product, variant, quantity, list price, and buyer details. The merchant decides to counter at $840. The buyer receives the counter offer by email and accepts. BidWise creates the accepted offer flow and sends the buyer a private checkout link. The buyer pays through Shopify checkout. The merchant fulfills the order from Shopify.
That is the power of connecting a make an offer button to Shopify draft orders and checkout links. The negotiation can happen privately, but the payment flow stays familiar.
Yes. The easiest way is to use a Shopify make an offer app that adds the button or form to your product page. With a compatible theme, app functionality can often be placed through the Shopify theme editor without editing code.
The best Shopify make an offer app depends on how you want to negotiate. BidWise is built for private 1-to-1 offers, accepted offer checkout links, and draft order-based negotiated pricing — without auctions or chatbots.
Yes, with the right Shopify name your price app or make an offer app, customers can submit the price they are willing to pay. The merchant can then accept, decline, or counter the offer.
No. Request a quote is usually better for B2B, wholesale, custom products, and bulk pricing. Make an offer is usually better when a product already has a listed price and the shopper wants to negotiate from that price.
It does not have to. Many merchants keep Add to Cart as the main buying action and add Make an Offer as a secondary option for shoppers who want to negotiate.
Yes. A good Shopify price negotiation app lets you control which products, variants, or collections are eligible for offers.
With BidWise, an accepted offer can create a Shopify draft order at the agreed price. The buyer receives a private checkout link and can pay through Shopify checkout.
Adding a make an offer button to Shopify is one of the simplest ways to give serious shoppers a private path to negotiate. It is especially useful when you sell high ticket products, slow moving inventory, collectibles, furniture, jewelry, vintage items, or MAP sensitive products where public discounts are not ideal.
The key is to avoid messy manual negotiation. Use a structured Shopify make an offer app that lets buyers submit private offers, lets you accept or counter with control, and sends accepted buyers to a Shopify checkout link at the negotiated price. That is exactly what BidWise is built for.
